From Murray Rankin's Desk: Warning Labels on Gas Pumps?

A former law student of mine is leading a campaign to include carbon emissions warning labels on gas pumps. The idea, as Rob explains, echoes the visual health warnings on cigarette packages—a practice Canada pioneered that has since spread globally.

Rob’s TEDx talk explores some of the psychology and economic theory behind this proposal, which he hopes will gain traction in municipalities across Canada: http://ourhorizon.org/tedx/ What do you think?